Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
- Merchants look to earn revenue from sale of their products or services, pay affiliates (publishers) who want to earn revenue from placement of product banners or text links on their site.
- Merchants only pay affiliate partners for results, such as a lead or a purchase “pay-for-performance” or other performance criteria.
Who are the Key Players?
There are three key players in any affiliate program:
- The Merchant (Advertiser)
- The Affiliate (Publisher)
- The Affiliate Network
How Does Affiliate Marketing Works?
- Affiliate obtains Merchant creative from Affiliate Network and loads to their site
- Consumer visits Affiliate’s site and clicks Merchant banner
- Cookie is set on Consumer’s browser which identifies Merchant, Affiliate and link
- Consumer is directed to Merchant site
- Affiliate ID is captured by Merchant in referring URL
- Consumer makes purchase from Merchant
- Cookie information sent to Affiliate Network
- Merchant transmits sales file to Affiliate Network which includes Affiliate ID
- Affiliate Network tracks sales transactions with Affiliate ID and pays Affiliate
Products & Services
- Lead generation
- Branding with resukts
- App Installation
- Mobile Performance
- Native Advertising
- Brand recall
- Gaming & Gambling